AI-Powered Personalization vs. Data Privacy: Can You Have Both?

Versha Singh joined a distinguished panel of experts—including Yali Sassoon (Co-founder & CTO, Snowplow), Eduardo Ordax (Principal GTM, Generative AI, Snowplow), and Nitin Gupta (Global Product Manager, AI & Analytics, Snowplow)—to explore the delicate balance between AI-driven personalization and data privacy. This webinat hosted by Snowplow Analytics delved into strategies for building first-party data foundations that enable real-time, personalized experiences while ensuring compliance with evolving privacy regulations.

Versha emphasized the importance of navigating the complexities of data usage across various industries, noting that while some sectors are more flexible, others face stricter compliance challenges. Her insights highlighted the need for clear guidance to foster innovation without compromising privacy.